Copywriting

ADDICTEDTOFITS

Lauren Cooperwood, fashion designer and owner of ADDICTEDTOFITS, wanted to increase traffic to her email newsletter, but she wasn’t sure where to begin. I wrote newsletter copy to promote her clothing line launches while promoting early access purchasing for subscribers.

As her clothing line has taken off, attracting attention of major influencers, journalists, models, and more, I also created a media kit that she can send to inquiring outlets to keep them in the know about her business growth.

Brown Girls Do Ballet

When Athleta, a subsidiary of Gap, Inc. collaborated with Brown Girls Do Ballet on a new athletic clothing collection, this was huge news for the 501(c)3 organization. I wrote a press release for the company, which was sent to its network of donors, followers, and supporters via email. I also posted the update on their blog.

Eve’s Genome

Kaitesi and Brittany, the founders of Eve’s Genome, were ready to stir up some excitement about their new CBD-infused wellness products. We worked together to develop a brand voice, which I used to write each of their founder bios and other branded content for their Instagram profile.

Creative Living for Dancers

Briana Stuart, a freelance dancer and business owner in Brussels, Belgium, was preparing to launch her virtual professional development course. I edited her entire website’s written copy to improve its clarity and flow.

Along with her course, Briana launched an e-book, which I edited as well. Lastly, I published two blog posts on the CLD website to promote the 2021 Creative Living for Dancers Award recipients’ digital projects.